Monday, July 23, 2012

Moasis Unveils An Accessible Approach To Location-Targeted Ads

Advertiser - Locations-01Startup Moasis is offering advertisers a new way to run location-targeted ads, one that could hopefully make the process more accessible to both ad agencies and small businesses. Location is a big buzzwords right now, but co-founder and CEO Ryan Golden tells me that most mobile ad companies are approaching the market from an engineering perspective, while Moasis is taking a marketer's point of view. (Golden, for example, has founded or co-founded several marketing companies, and he also worked at global agency Tribal DDB.) The company, he says, sits at the intersection of "two roads — the data road and the delivery road."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/b_0hRottKbs/

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