From Information to Understanding: Moving Beyond Search In The Age Of Siri

Editor's note: Nadav Gur is the founder and CEO of Desti, a virtual personal assistant for travel incubated by SRI. Previously, he was founder and CEO of Worldmate, the first mobile travel app. “Any fool can know. The point is to understand.” --Albert Einstein Since the launch of Siri on the iPhone 4S last year, the media has been abuzz with the potential implications of what’s next – from Google’s Eric Schmidt commenting that Siri poses a great threat to Google, to countless articles by VCs and thought leaders.

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