Simple doesn't just sell, it sticks. Simple made hits of the Nest thermostat, Fitbit, and TiVo. Simple brought Apple back from the dead. It's why you have Netflix. The Fisher Space Pen, the Swiss Army Knife, and the Rolex Oyster ...
Source: http://www.wired.com/gadgetlab/2013/01/the-simple-complex/
DELL CYPRESS SEMICONDUCTOR ACCENTURE ACER ADOBE SYSTEMS
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