From The Valley To The Motor City: Why Stik Moved Back To Detroit

The founders of Stik needed a change. Silicon Valley wasn't working. Something was missing. And, as I learned during our chats, they needed access to a new pool of talent. They found all that in Detroit. Stik launched two years ago from the Bay Area. As Leena wrote at their launch, Stik attempts to create a recommended list of service professionals online through a user's social graph. Stik now lists 175k small businesses with 2.7 million recommendations and reviews. But as the founders discovered, Silicon Valley is not an easy place to grow a long-term business. After two years of trudging through the Valley, the four person company packed its bags this summer and headed back to the founders' hometown of Detroit.

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