
Which mobile device you use says a lot about your buying habits. That's why Facebook just began allowing advertisers to select which devices and operating systems their Facebook mobile ads show up on. This lets Android app developers avoid wasting money advertising to iPhone users, and luxury brands can target people with iPads. If Facebook is going to be a mobile ads company.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/cNmV4AU1ygc/
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