Combining two logos into one brand can be a little inelegant, a bit awkward and most definitely forced, like making a sumo wrestler take trapeze classes. Just look at these mash up logos created by Tommaso Guerra, I don't know what I'm seeing anymore! What matters more in a brand, the name of the company or its former logo?
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/2N16d3H9o2s/
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