Roomorama And Lofty Merge Online Rental Sites, Take $2.1M Seed Round From ProFounders, Lerer Media

As a wave of new hopefuls enter the online travel market using social media elements to stand out from the pack, two sites that focus on vacation rental accommodation, Roomorama and Lofty, are merging to scale up, and they're picking up a $2.1 million seed round to help them along the way. The list of new investors in Roomorama, as the merged company will be called, include names that are already connected to the online travel market, including Jose Marin (investor in Russian travel site HipWay and hotel booking site GuestMob); PROfounders Capital, Lerer Media Ventures, and Thrive Capital Partners.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/RIEx9Wxu6HY/

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