Now that Square is gaining traction with small businesses, the company wants to better target customers on the other side of the counter. That’s the strategy behind Square’s latest attempt at capturing shoppers’ minds (and wallets). On Sunday evening, Square launched a completely revamped smartphone application, rebranding its “Card Case” mobile payment app as “Pay With Square,” featuring a redesign that aims to improve local business discovery for prospective buyers.
Source: http://www.wired.com/gadgetlab/2012/03/square-android-app-update/
INTERDIGITAL COMMUNICATIONS INTEL INSIGHT ENTERPRISES INGRAM MICRO INFORMATICA
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